The usage of our name in text should be as consistent as the usage of our master logo. Think of it as the text translation of the UTMB Health logo.
On the first mention of our name in a document, wherever possible, use the full institution name, "The University of Texas Medical Branch (UTMB Health)." Thereafter, you may refer to our institution as "UTMB Health." In certain situations, such as headlines, posters, specialty items and other marketing materials, or when using a multitier name, it may not be possible to use the full institution name. In these cases, it is acceptable to use "UTMB Health" alone.
When using our name in text, the letters "UTMB" must be in all caps and without periods or spaces. "Health" must be capitalized and must be separated from "UTMB" by a single space. Do not style the name differently from the rest of the text. Do not italicize or bold the letters "UTMB" or "Health."
If you have questions about using our name in text, please contact the UTMB Health Brand Management Team.
Master Name Usage in Text: Example 1
Master Name Usage in Text: Example 2