These examples show how to identify entities with multitier logos in text.
To use the name from a Level 1 multitier logo in text, make "UTMB" all caps, and capitalize the remaining words from the logo, as shown in the first example.
When using the name from a Level 2 multitier logo, follow the example for Level 1 logos, but add the word "at" before the location, as in the second example.
Always use the full entity name for the first mention in text. Thereafter, the name may be used without repeating "UTMB Health" before the entity name. It is not necessary to mention the full institution name, "The University of Texas Medical Branch (UTMB Health)," for multitier names used in text.
If you have questions about using a name from a multitier logo in text, please contact the UTMB Health Brand Management Team.
Multitier Name Usage in Text: Example 1
Multitier Name Usage in Text: Example 2