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The UTMB Identity System

Since 1891, the University of Texas Medical Branch has served the people of Texas through its programs of excellence in health science education, patient care and research. Whether we are communicating about our initiatives internally or externally, it's important that we do so in a way that is consistent and effective. By ensuring that our visual communications — be they print or electronic — convey a cohesive image to our many audiences, we help reinforce UTMB's reputation as a strong, bold, enduring, innovative institution. This serves to enhance the reputation of each of UTMB's many programs as well.

This guide highlights the standards designed to help UTMB and its programs achieve a consistent image in promotional materials produced for audiences both on and off campus. It applies to such printed items as brochures, flyers, posters, letterhead, business cards and newsletters; to web pages; to presentations and displays; and even to building signs and university vehicles.

From the President's Council:
We, the executive leadership of the university, fully endorse this effort and ask that each UTMB employee and department or entity leader assist us in upholding these standards. Ultimately, the success of the institution and its individual programs rests on UTMB's professional image and reputation. We can all help reinforce that reputation by using the UTMB name and logo properly. Our unique position in Texas health care deserves a unique image — one that is created through consistent application of these standards.

Thank you for your attention to these guidelines — and thank you for all that you do for UTMB.