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The 2001 launch of UTMB’s new logo and theme line was just the beginning of an ongoing process to create and maintain a strong, unified identity for the university and its many programs of excellence. The Institutional Identity Advisory Board is an important component of UTMB’s brand-management activities.

The board comprises employees from throughout the university who were invited to serve by President John D. Stobo and the President’s Council. They work in concert with the institutional marketing and publications offices within Public Affairs to accomplish the following:

• Shape institutional policies and ensure consistent implementation of standards related to UTMB’s graphic and thematic identity in a variety of media (print, Internet, video, signage, specialty items, etc.)
   
• Address questions and concerns related to institutional identity standards and policies, and make recommendations as appropriate for consideration by President’s Council
   
• Provide a forum for substantive discussions regarding the ongoing refinement of identity standards and policies
   
• Communicate both the letter and the spirit of UTMB identity standards throughout the institution

While the Public Affairs office has primary institutional responsibility for helping UTMB achieve a cohesive identity, no one department can maintain the identity alone. Every department and program on campus must be willing to accept and follow the standards, and the Institutional Identity Advisory Board is here to help in that regard.

If you have a question or concern related to the identity system, please contact Mary Havard, director of publications, or Chris Packard, director of marketing, at (409) 772-2618. They can answer your question or, if warranted, place it on an upcoming the Identity Advisory Board agenda.

Institutional Identity Advisory Board

Members of the Institutional Identity Advisory Board represent a broad range of UTMB departments and services. All are on the university’s global email list; they can also be reached by telephone.

Dr. John Stobo
President
Institutional Sponsor
(409) 772-1902

Chris Comer
University Advancement–Public Affairs
Chair
(409) 772-2618

Brian Berlin
School of Allied Health Sciences
(409) 772-3072

Jerry Broderick
Obstetrics and Gynecology
(409) 772-4996

Maureen Fitzgerald
University Advancement–Development
(409) 772-4555

Matt Furlong
Finance
(409) 747-3203

John Glowczwski
Academic Resources–Photography
(409) 772-3711

Mary Havard
University Advancement–Public Affairs (Publications)
(409) 772-2618

Sharon Hensley
Nursing Services
(409) 772-3216

Larry Jendrusch
Senior Services
(409) 772-4430

Brett Kirkpatrick
Academic Resources
(409) 772-2371

Dr. Marilyn Marx
Faculty Group Practice
(409) 747-3202

Chris Packard
University Advancement–Public Affairs (Marketing)
(409) 772-2618

Gay Parrish
University Advancement–Public Affairs (Broadcast Communications)
(409) 772-3705

Jennifer Raeke
Office of the President
(409) 772-1902

Dr. Trish Richard
School of Nursing
(409) 772-8221

Dr. Rebecca Saavedra
Student Services
(409) 747-4820

Judy Slocumb-Farrell
Office of the Dean of Medicine
(409) 772-2671

Susan Smith
Facilities Operations and Management
(409) 772-1031

Doug Stark
Organizational Training, Development and Recognition
(409) 772-7900

Pep Valdes
University Advancement–Public Affairs (Internet Communications) (409) 772-2618

Becky Walsdorf
Community Outreach
(409) 747-4899

Charles Worthen
Community Outreach
(409) 772-0541