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In Practice

Letterheads and Business Cards  |  Brochures  |  Newsletters 
Posters and Flyers  |  Advertisements  |  Web Sites
 

The following information covers how the identity system should be specifically incorporated into various promotional materials. However, we realize it is impossible to anticipate every situation in which the logo should be used. If you are producing a promotional publication and are not sure how best to apply the standards, call the Public Affairs Office at (409) 772-2618 for assistance.  

Letterhead and business cards  
Because of sheer volume and scope of usage, letterhead and business cards are key components of the UTMB graphic identity program.

Approved letterhead and business cards are available from UTMB Printing Services. Other vendors may be used, as long as the quality is consistent with that provided by Printing Services, all graphic standards related to letterhead and business cards are followed, and all Purchasing guidelines regarding use of off-campus vendors are followed. Because of the quality standard associated with letterhead and business cards, these items should not be produced on inkjet printers. If you need to order letterhead or business cards from an off-campus vendor, please contact Public Affairs at (409) 772-2618 for appropriate guidelines.

For maximum cost-effectiveness throughout the institution, personalized letterhead featuring an individual's name is recommended only for members of President's Council, institute and Sealy Center directors, department chairs, and faculty holding named professorships.

Brochures
Recommended sizes for UTMB brochures are:

• 3-5/8" x 8-1/2
• 4" x 9"
• 5-1/2" x 8-1/2"
• 8-1/2" x 11"

The front cover should contain:

• A headline or title in one of the approved typefaces
• An institutional or customized logo
• Brochures can feature a photograph or illustration on the front cover for graphic appeal.
• Photographic Services, a division of Academic Services, maintains an extensive file of UTMB photographs. The staff also will do custom photo shoots.
• Illustrations should be in keeping with the university's reputation as a leading academic medical center. Generally, illustrations should not feature the department/entity name, because the resulting graphic might be construed as a distinct department logo.
• All body copy and headlines in brochures must be set in one of the approved typefaces.
• If your brochure features a mailer panel, ask Mail Services to review it to make sure it meets current U.S. Postal Service regulations.
• An institutional or customized logo should be included on the mailer panel.

Newsletters

• Newsletters must feature the UTMB logo on the front cover.
• The logo should also be incorporated into the mailer panel.
• Newsletter mastheads should feature the name of the publication in one of the approved typefaces.
• All body copy and headlines must be set in one of the approved typefaces.

Posters and flyers

• Headlines for posters and flyers should appear at the top of the page.
• A UTMB logo must appear on the poster or flyer, usually at the bottom.
• Photographs, appropriate illustrations and/or text in one of the approved typefaces should make up the body of the poster or flyer.

Advertisements

• All university display ads (those not done as small, text-only classified ads) must include the UTMB logo, generally at the bottom of the image area. The university seal cannot be used in place of the logo.
• Ads should feature a headline at the top of the image area.
• Headlines and body copy should be in one of the approved UTMB typefaces.
• Photographs or appropriate illustrations can be incorporated as appropriate and as space allows.

• Public Affairs (all ads)
• Human Resources (faculty and staff recruitment ads)
• Institutional Review Board (clinical trials ads)

Web sites
Web sites constitute a significant component of our graphic identity because of their vast reach. However, the electronic medium requires a different set of standards related to appearance of the logo, approved colors and typefaces, and compliance with certain UTMB and state policies related to electronic communication. Refer to UTMB's specific web standards.