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The UTMB Logo

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The UTMB Seal

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Existing logos for individual UTMB entities cannot be used under the current graphic identity standards, regardless of how long they've been in use or whether they were officially approved in the past. Items carrying individual department or program logos should transition to the new logo and identity system as they are reproduced. (In most cases, existing inventories can be depleted before items with the new logo are ordered.)

Institutional logo
The logo represents the university as a whole and is appropriate for any UTMB promotional publication. Either it or a customized UTMB logo should appear on promotional publications. The institutional logo should not be used in addition to a customized logo.

Customized logos
The customized version of the logo allows UTMB entities to promote name recognition of individual areas without compromising overall recognition of the institution as a whole.

Approved artwork only

• Approved artwork for the institutional logo is available for download in various sizes and formats.
  
• Approved artwork for institutional and customized logos is available from the Public Affairs Office and from Biocommunications/Academic Services. (See "Resource Guide" for more information.)
  
• The logo must be reproduced using approved artwork.
  
• Approved artwork should not be modified, reproportioned or re-created.
  
• Please note that the logo used on the web and in video productions takes a slightly different form than that used for printed publications, to accommodate the special considerations for each type of media. Print, web and video logos are not interchangeable. For more information on use of the logo in electronic media, visit the UTMB web page standards and the institutional standards for video.

Appearance

• The logo is used as a single visual element. The components of the logo cannot be used individually. At no time should the star-and-field graphic be used alone.
  
• For legibility, the full logo (which includes the name of the university spelled out underneath) should never be less than 2 inches across, measured from the far left tip of the star to the end of the "B" in "UTMB."
  
• If the logo must be smaller than 2 inches across (for instance, on specialty items such as lapel pins or pens), the university name should be dropped from the logo for legibility reasons. Where possible in these instances, the university name should appear prominently elsewhere on the piece.
  
• In most cases, the logo should appear on the front page or front cover of printed publications, usually at the bottom of the page to "anchor" the design.
  
• The logo should always be printed on a solid background. It should never be printed over a pattern, photograph, texture or graduated tint.
  
• The logo should never be used as part of another logo.
  
• The logo can appear alongside logos from other organizations (for instance, when UTMB is one of several sponsors or hosts for an event). In such cases, make sure to leave the appropriate amount of blank space around the logo so that it maintains its integrity as a distinct graphic element. (See "Maintaining Proper Distance" for more information.)

Logo color scheme options
There are three basic versions of the logo:

Blue and Red 

• The star-and-field and "The University of Texas Medical Branch" must appear in PMS 288 (blue).
  
• For customized logos, the name of the department or service line also must appear in PMS 288 (blue).
  
• "UTMB" must appear in PMS 186 (red).
  
• The two-color version must always appear on a white background in publications.

• Can be placed on a light background.
  
• Can be embossed or foil-stamped on publications.

Reversed

• Can be placed on a dark background on specialty items.
  
• Can be accomplished by reversing the black logo out of a solid field of color in publications.
  

Maintaining proper distance  
The logo, whether institutional or customized, should be a distinct graphic element, with a certain amount of blank space surrounding it. This space varies in proportion to the size of the logo used. It should equal the distance from the baseline of the "UTMB" (in the case of an institutional logo) or from the baseline of the entity name (in the case of a customized logo) to the baseline of the university name.

Incorrect

• Please note: When presenting the logo in black, foil stamping or white, the inside portion of the star should be the color of the background. It should never be white.