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Meta Tags
"META tags" are a powerful feature written
into the HTML header of a web page that can assist browsers, improve
search results and offer visitors useful information about your web site.
META tags can also help you provide keywords and descriptions on pages
that for various reasons lack text. Two types of tags are required by both
the state and UTMB's web publishing guidelines: meta description and meta
keywords; others may be useful and should be considered by publishers.
Get
more information
Description and Keyword
There are several META tags, but the most important for search engine
indexing and UTMB's general purposes are the "description" and
"keyword" tags. The description tag returns a description of
the page in place of a more arbitrary or less useful summary a search
engine would ordinarily create. The keywords tag provides keywords for
the search engine to associate with your page.
Tags supplement the
information you offer on the page. Together with "ALT tags"
and text-based content on your page, these description and keyword tags
give someone searching for information a good idea of what they'll find.
META tags are inserted in
the header, at the top of an HTML document. Here's the format:
<meta name="description" content="here you'd insert a description of your page"> |
"Content" could be a word, sentence or even paragraph to
describe your page. Keep this reasonably short, concise and to the
point.
<meta name="keywords" content="here you'd insert your list of keywords, separated by commas"> |
Choose keywords you think are appropriate for your site, separated by
commas. Use as many as you think are necessary, within reason. Here's an abbreviated
example from UTMB's external home page:
<meta name="description" content="The University of Texas Medical Branch at Galveston (UTMB) is an academic health center dedicated to educating science professionals and researchers, caring for patients, solving biomedical puzzles through scientific
inquiry.">
<meta name="keywords" content="health, medicine, medical
education, nursing, allied health, graduate biomedical studies,
research, aging, cancer, cardiology, humanities, human diseases,
environmental toxicology, neuroscience, telemedicine, tropical
diseases, etc…(our list goes on, but this gives you an idea)"> |
Get
more information
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