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Currently core functions include:

Market Research and Intelligence

  • Demographic Market Data (Primary, Secondary)
  • Surveys
  • Market Analysis
  • Competitive Intelligence

Support for Institutional and Clinical Strategic Planning Initiatives

  • Design, Organization and Facilitation of Planning Activities
  • Development of Performance Goals and Metrics
  • Implementation Project Planning

Online Marketing and Promotion of UTMB

  • utmb.edu
  • utmbhealthcare.org

Institutional Marketing

  • Planning, Implementation and Assessment of Marketing Initiatives
  • Clinical Promotions
  • Branding/Positioning
 
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Page Last Updated:
January 9, 2009