Currently core functions include:
Market Research and Intelligence
- Demographic Market Data (Primary, Secondary)
- Surveys
- Market Analysis
- Competitive Intelligence
Support for Institutional and Clinical Strategic Planning Initiatives
- Design, Organization and Facilitation of Planning Activities
- Development of Performance Goals and Metrics
- Implementation Project Planning
Online Marketing and Promotion of UTMB
- utmb.edu
- utmbhealthcare.org
Institutional Marketing
- Planning, Implementation and Assessment of Marketing Initiatives
- Clinical Promotions
- Branding/Positioning
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