Institutional Goal 3

Strategic Management and Growth

Pursue the greatest opportunities to help define the future of health care.

UTMB is a preeminent academic health center that fosters organizational innovation, improvement and entrepreneurship to take advantage of opportunities in a competitive marketplace.

Our strategic management efforts, including business intelligence and decision-support initiatives, will allow us to make the best use of technology to improve decision-making and achieve the right performance outcomes.

We will build on our brand and expand our affiliations and partnerships to improve overall health, access and training in the communities we serve.

Our Strategies

  • Advance programs of excellence.
  • Enhance UTMB’s competitive position.

Our Tactics

  • Launch new clinical strategic plan and emphasize UTMB expertise.
  • Expand telehealth capabilities to improve population health.
  • Advance population health management approaches.
  • Prioritize long-term capital needs to position ourselves for the future.
  • Invigorate consumer awareness of UTMB through digital and social media.

Our Outcomes

  • Expanded regional presence and strengthened brand awareness
  • Strengthened regional health system through strategic partnerships and alliances
  • Optimal use of technology to improve access and performance
  • Leaders in innovative, connected care