Siteimprove’s Content Policy tracks customized policies for words and phrases, flagging incorrect usage. This enables website managers to set branding policies and enforce them across the entire website without lifting a finger. Once the policies are set, automated website checks catch issues and present them to the responsible editors, along with an overview to the website manager. Content Policy is especially useful for updating large websites after a change, such as an organization changing its name or tagline, or the addition or removal of important contacts.