For those of you who manage or are involved with social media projects, we recently made a tweak to our logo usage guidelines specific to social media. We recognized that in the square image area used for profile pictures by most of the social channels (e.g. the profile photo on Facebook), our rectangular UTMB Health logo was tiny and barely legible. We did a survey of how several similar organizations addressed this, and have developed a mark for social media only that plays off our brand and maximizes its “bull’s eye” aspect.
Additional information: https://blogs.utmb.edu/social/2013/10/01/custom-approach-to-logo-for-social-media/
Project contact: Myra McCollum firstname.lastname@example.org