Led by the ITC, the “Web Reboot” is a multifaceted plan consisting of revamped tools, resources, training and policies designed to elevate and enhance UTMB’s Internet presence. At the heart of the project is an approach that emphasizes collaboration, coordination and shared governance to introduce new efficiencies to the institution’s web development teams, and a better, higher-quality experience for the users of UTMB’s web sites.
A communication plan maps out the strategies to share the plan, introduce the tools and new policies, and engage participants.
Communication about the Web Reboot will target three primary audiences:
1) Leadership, Managers: Will be offered a high-level overview emphasizing the objectives, strategies and capabilities of the project and its components, the opportunities and potential impact on their respective areas. Will be asked for input, and asked to support implementation. (Mike King and Pep Valdes)
2) Web Designers, Authors and Content Contributors: Same as above, although this group will also be shown the actual tools in action, be invited to test and use them, and will be the subjects of more focused and targeted outreach and training around the tools and changes. (Multiple members of the ITC, coordinated by Pep Valdes and Matt Havard)
3) Web Developers and Programmers: This group will plan and develop the “back end”: they will install and implement the tools, develop the programming to create functionality, develop modules to be shared with designers, authors and contributors. They will also maintain code and set and maintain programming/development standards. (Mike Cooper, Mark Schultze)
Communication about the Web Reboot will take place throughout 2015, starting with leadership and managers. (Jan. – Mar. 2015). Communication to our other two key audiences (designers, authors and content contributors plus web developers and programmers) began in February 2015 and follow parallel, continuous tracks. The bulk of the detailed communication and messaging will be in place and launch by spring 2015, with the implementation/adoption of many the key “Web Reboot” tools, templates and guidelines under way by December 2015.