In this guest column, UTMB president Dr. David L. Callender writes that UTMB is taking some extra steps to capture creative ideas from across the institution with Innovation Challenge 2013. “UTMB is the first institution in the UT System to take part in this system-wide initiative to foster and cultivate ideas that produce tangible results. We’ve taken a unique approach that we think will be a fun way to encourage creative solutions and to inspire, cultivate and reward innovation.”