Building on efforts that started in 2011, UTMB Health has launched the third phase of an advertising campaign to increase awareness about its excellent primary and specialty care services. The efforts focus on raising awareness about UTMB, and creating greater understanding about our organization and what we offer. The elements of the next phases of the campaign build on UTMB’s strengths and stories, and highlight real patients and real patient encounters. The advertising focuses on the patient, shares their perspective and experience. Read more and see the stories here.