When it comes to medications, generic drugs are like a plain white tee — the cheaper option does the same job as the one that breaks the bank. Generic drugs have the same active ingredients, strength, and quality as the name-brand versions. So then why did a study find that nearly half of doctors surveyed admitted to having negative perceptions about the quality of generic pills? Your doc may be swayed to prefer big name brands. Drug companies have a massive ad budget, and doctors may be pushed into believing that commercial versions are superior, says Dr. Howard Brody, director of the Institute for the Medical Humanities at UTMB. But in the years that Brody has spent in the medical practice — and in all the published data he’s aware of — he says there’s no basic difference between the two.