Marketing Communications Marketing & Communications

We want the world to know about the great services, programs and people at UTMB. To deliver our brand and messages in a consistent, coordinated and orchestrated fashion, we support the creation of institutional marketing plans that incorporate multiple media types and outlets, paid and earned media.

Marketing Services

  • Marketing consultation
  • Marketing communication strategies
  • Collateral materials development
  • Print and digital design
  • Promotional planning
  • Advertising review
  • Coordination with creative agencies, publishers and other external partners
  • Ad placement/paid advertising campaigns
  • Marketing communication strategies

Market Research and Outcomes

We review market estimates, UTMB patient volume data, and other information resources to provide leadership insight into market conditions and opportunities. We also analyze the impact of marketing and communications activities to better target media use and optimize resources and emerging technologies.

Search Optimization/ Marketing and Analytics

We advise areas on strategies to improve their online visibility, manage paid online campaigns, and work with partners including Information Services to analyze web sites, understand traffic and usage patterns, and optimize pages to align with customer needs and enhance the return on our institutional investment. More about SEO and Analytics »

Areas Served / Scope of Work

For general marketing needs, we can consult with any area with a need or pending project. Our active creation, management and funding of external marketing is usually reserved for clinical priority areas. However, Marketing and Communications must review any advertising being purchased or external marketing collateral for all areas of UTMB.

The market research function primarily supports business planning for the clinical enterprise and assessment of marketing activities directed at increasing patient use of clinical services. However, some content like demographics, patient locations, and volumes are used in support of community outreach communications for areas such as Legislative Affairs and Development.

Our SEO and SEM efforts are largely focused on initiatives identified as institutional priorities by UTMB leadership. We do advise, review sites and share strategies with broader areas of the university. For online marketing, most of our energy and dollars are dedicated to driving clinical revenue in specific types of services with demonstrated capacity and where patient preference is known to be heavily influenced by web research. Quality and traffic analysis tools are available to all areas.

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