Do We Smell the Same Thing?

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Sense for scents traced down to genes
Nature News article by Josh Howgego on this work on genetic factors and how this can lead to personalized scents and flavors.

Genetics can determine why we smell certain odors differently, studies find
"The next time you argue with a friend about the whiff of cilantro in your stir-fry that he finds disgusting, blame his genes."

Sense of Smell Determined by Genes, Study Says
"Ability to detect certain scents is highly individual, research suggests"