Today, we marked an important milestone in the history of The University of Texas Medical Branch (UTMB) as we unveiled a refreshed brand identity during a special town hall event. Whether you joined us in person, tuned in from another campus or clinic, or are learning of it now, I want you to know this moment belongs to all of you.
Every day, across our clinics, hospitals, classrooms, laboratories, offices, and community programs, you bring purpose and passion to life. You care for patients in their most vulnerable moments. You shape the next generation of health professionals. You pursue research that expands knowledge and saves lives. You advance innovation that turns possibility into impact. Our refreshed brand honors this work and elevates the story we tell about who we are.
At the center of our new logo is a shield inspired by “Old Red,” our historic Ashbel Smith Building—a symbol reflecting the strength, heritage, and spirit that have shaped UTMB since 1891. Paired with a modern typeface and the blue and orange of The University of Texas System, our updated identity connects us more visibly to the distinguished family of institutions that comprise the UT System and reinforces the trust people place in UTMB.
Our new tagline, Where Purpose Meets Passion, captures what I see in our people every day. It reflects the talent, heart, and drive that make UTMB such an extraordinary place to work and to receive care.
We also introduced INSPIRE, our new UTMB values—Integrity, Nurture, Synergy, Passion, Initiative, Respect, and Excellence. These values express not only what we stand for, but how we work together as one UTMB.
In addition, we launched the Wambi recognition program at utmb.wambi.com, now available to every employee. Wambi offers a simple way to celebrate one another, highlight meaningful moments, and strengthen a culture where people feel valued and supported.
Revealing the brand internally first was intentional. You are the heart of UTMB, and you should be the first to see it, understand it, and share in its meaning. In the weeks ahead, you will begin to see the new brand across our campuses, clinics, digital platforms, and communications as we move through our rollout thoughtfully and systematically.
This is more than a new look. It signals a new era for UTMB—one that honors our legacy and accelerates our vision for the future of clinical care, education, research, and innovation.
Thank you for all you do to move UTMB forward. I look forward to writing this next chapter together.
I invite you to explore the refreshed brand and learn more about the vision guiding UTMB’s future at www.utmb.edu/story.