Blog Post Detail Page Blog Posts: Post DetailThis is what your full blog post article looks like. Buzzsumo: We Analyzed 100 Million Headlines. Here’s What We Learned It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline? To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook Worst performing headline phrases on Facebook Most effective phrases that start or end headlines Optimum number of words and characters to use in a headline Most impactful numbers to use in headlines Most engaging Twitter headline phrases Differences between B2C and B2B headlines While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo. Read more on BuzzSumo. Design, Tools & Training Skip Menu Navigate: Select to Navigate... - Web Design Toolkit -- Web Design Toolkit -- Web Style Guide --- Style Guide --- Web Color --- Typography --- Links & Buttons --- Icons --- HTML Lists --- Tables --- Alerts --- Wells --- Forms --- Video --- Cheatsheet --- UTMB Web 4x --- UTMB Web 3x -- Sitefinity CMS Websites --- Sitefinity Overview --- Widgets / Components ---- Sitefinity Widgets ---- Layout ---- Content Blocks ---- Navigation ---- Images ---- News ---- Blogs ----- Blog Posts ----- Blog Posts Link Card ----- Blog Posts Slider ---- Events ---- Lists ----- Accordion List ----- Anchor List ----- Expandable List ----- Expanded List ----- Link List ----- Link Card List ----- Panel List ----- People List ----- Simple List ----- Tabs List ---- Feature Box ---- Categories & Tags ---- Forms ---- Search ---- CSS, JS and Embed ---- UTMB Web 3x --- Sitefinity Training ---- Sitefinity How-tos ----- Guide ----- Logging in and Site Settings ----- Create Content ----- Templates and Layouts ----- Page Content and Settings ----- Training Video Library -- Non-Sitefinity Web Applications -- Web Accessibility - Social Media Toolkit -- Social Media Toolkit -- Social Media Guidelines -- Social Media Blog - Video Publishing Toolkit - More Tools & Training -- Additional Tools Overview -- Siteimprove -- Razuna Image Library -- SharePoint and OneDrive -- Mini-URL Link Shortener -- Angelfish Analytics -- Webforms (VPN) -- Sitefinity Training Web Design Toolkit Web Design Toolkit Web Style Guide Style Guide Web Color Typography Links & Buttons Icons HTML Lists Tables Alerts Wells Forms Video Cheatsheet UTMB Web 4x UTMB Web 3x Sitefinity CMS Websites Sitefinity Overview Widgets / Components Sitefinity Widgets Layout Content Blocks Navigation Images News Blogs Blog Posts Blog Posts Link Card Blog Posts Slider Events Lists Accordion List Anchor List Expandable List Expanded List Link List Link Card List Panel List People List Simple List Tabs List Feature Box Categories & Tags Forms Search CSS, JS and Embed UTMB Web 3x Sitefinity Training Sitefinity How-tos Guide Logging in and Site Settings Create Content Templates and Layouts Page Content and Settings Training Video Library Non-Sitefinity Web Applications Web Accessibility Social Media Toolkit Social Media Toolkit Social Media Guidelines Social Media Blog Video Publishing Toolkit More Tools & Training Additional Tools Overview Siteimprove Razuna Image Library SharePoint and OneDrive Mini-URL Link Shortener Angelfish Analytics Webforms (VPN) Sitefinity Training
Buzzsumo: We Analyzed 100 Million Headlines. Here’s What We Learned It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline? To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook Worst performing headline phrases on Facebook Most effective phrases that start or end headlines Optimum number of words and characters to use in a headline Most impactful numbers to use in headlines Most engaging Twitter headline phrases Differences between B2C and B2B headlines While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo. Read more on BuzzSumo.