UTMB Office of Strategy & Communication

The Office of Strategy & Communication is responsible for leading the development, implementation, management and tracking of progress for the UTMB strategic planning and business development process. The office continually identifies business opportunities, collaborations and partnerships that will enhance UTMB’s presence in the local and regional community. Additionally, the office supports and upholds UTMB’s brand and identity through branded marketing campaigns, social media, public relations, web development, brand education, and licensing.

Divisions

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Strategic Planning & Business Development
We identify institutional goals and strategies based on key strategic challenges and opportunities that will move the institution toward the vision of working together to define the future of health care.
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Provider Outreach
We create stable relationships between providers and healthcare organizations to enhance patient care, lower costs, create greater efficiency, and improve patient safety – while supporting higher provider satisfaction and retention.
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Community Engagement
We work directly with the public to build relationships and improve the health of the communities we serve.
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Media Relations
We coordinate UTMB's interaction with the news media, and support our faculty in highlighting their discoveries, services and contributions. We also keep people informed during any crisis.
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Identity & Brand Management
We nurture UTMB's brand, to represent us consistently to those we serve. We use technology and design to deliver content and serve UTMB’s many customers.
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Internal & Corporate Communications
We manage tools and share information to keep the UTMB community engaged and informed about the university’s great work, breaking news and important initiatives.
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Marketing Communications
We highlight for consumers UTMB’s great services, programs and people. We create and execute institutional marketing plans, using research to plan and tracking outcomes to measure.
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Managed Care
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Development
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Alumni Relations