Frequently Asked Questions
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What types of projects can the UTMB Marketing & Advertising team help with?
Our team supports a wide range of needs including advertising, paid search, paid social, digital and print collateral, vendor guidance, and media buying. We help build strategies that align with your operational goals and target audiences.
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How do I submit a marketing request?
Use the Marketing Support Request Form to share your goals and relevant details. Once submitted, our team will review and follow up with the next steps.
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What information should I provide when submitting a request?
To help us build an effective strategy, please include:
- Your program goals
- Key audiences
- Any deadlines
- Budget
- Relevant background information
- Assets or materials you already have (if any)
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How does the Marketing & Advertising team determine which tactics to use?
We start by clarifying your goals and audiences, then recommend the most effective mix of tactics—digital, print, social, or others—based on what will best reach and influence your audiences.
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How early should I contact Marketing & Advertising about a project?
The earlier the better. Strategic planning, creative development, and production take time—especially when external vendors or ad placements are involved. Reaching out early ensures higher-quality results.
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Does the Marketing & Advertising team produce all creative materials in-house?
We create many materials internally (digital ads, print collateral, paid social content, etc.), and we also partner with approved vendors when specialized services are needed.
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Can your team help with vendor management?
Yes. We provide guidance on approved vendors, brand standards, and best practices to ensure any externally produced materials align with the UTMB brand and quality expectations.
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Will I be involved in the creative or strategy development process?
Absolutely. We collaborate with you to clarify goals, review draft materials, and refine deliverables to ensure the final product meets your needs and all UTMB brand and strategy standards.
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How do you measure success in marketing efforts?
We track performance using analytics, engagement metrics, campaign reporting, and other data sources. We use these insights to optimize tactics and maximize impact.
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Can the Marketing & Advertising team help promote internal events or initiatives?
Yes. Depending on your goals and audience, we may recommend campus digital signage, email communications (if appropriate), print materials, or targeted digital outreach.
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What if I only need a flyer or small print piece—can you help with that?
Yes. Even small deliverables benefit from strategic alignment. We’ll help ensure the message and design support your larger objectives and institutional brand standards.
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How long do marketing projects usually take?
Timelines vary depending on complexity, approvals, and vendor needs. After reviewing your request, we’ll provide a realistic timeline and keep you informed at every step.
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Will you handle the media buying for my campaign?
Yes. We manage the full media-buying process—including planning, vendor coordination, placement, optimization, and reporting.
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How does the Marketing & Advertising team ensure brand consistency?
All materials go through a brand review to ensure alignment with UTMB brand messaging, visual identity, tone, and messaging standards.
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What if I’m not sure what I need yet—can you help me define my goals?
Definitely. Many clients come to us unsure where to start. We’ll work with you to clarify your objectives and build a strategy that aligns with your program and broader institutional priorities.
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