Day 18: Most people use closed captions
Kapwing reports:
- 80% of people are more likely to finish a video with subtitles/captions.
- 85% of Facebook users watch videos with the sound off.
Reasons range from increased concentration, wanting to keep the sound off, to understanding video where the voices are difficult to hear or discern, etc. Engagement increases when the options for captions and subtitles are available!
#100DaysOfA11y