Market research and outcomes

Market Research and Outcomes Marketing & Communications


We prepare integrated assessments of market estimates, UTMB patient volume data, and other information resources to provide leadership insight into market conditions and opportunities. We also analyze impact of marketing and communications activities to better target media use and optimize resources. Our presentations focus on visual analytics displays to provide more intuitive understandings of data relationships in terms of time, location, and market positioning.

Services

Examine Market Opportunities
  • Demographics
  • Market Share
  • Case Estimates
  • Disease Prevalence Estimates
Optimize Marketing Impact
  • Marketing and Communications Tracking
  • Marketing ROI: Patient Volumes and Payer Mix
  • Online Surveys
Other Services
  • Mapping of Institutional Service Sites

Areas Served/Scope of Work

The Market Research function primarily supports business planning for the clinical enterprise and assessment of marketing activities directed at increasing patient use of clinical services. However, some content like demographics, patient locations, and volumes are used in support of community outreach communications for areas like Legislative Affairs and Development.


Resources

  • Truven Analytics subscription databases (healthcare market data)
  • Public healthcare information resources
  • UTMB Health inpatient and outpatient system data
  • Media tracking data providers