The University of Texas Medical Branch Where Purpose
Meets Passion.

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The UTMB Brand 

Our Story 

UTMB’s refreshed brand honors more than 130 years of progress, rooted in discovery, education, and care that have shaped countless lives since the first students entered Old Red in 1891.

Guided by mission and united in vision, everyone at UTMB carries forward a legacy of excellence with quiet determination and extraordinary impact. The new brand and shield design reflect our enduring strength, trust, and belonging while connecting us to The University of Texas System.

“Where Purpose Meets Passion” expresses our promise: to advance health, knowledge, and compassion in every action we take, today and for generations to come.

Why a Brand Refresh?

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Our Brand Through the Years

Seal for the University with DO NOT USE stamped across the graphic

UTMB Seal

For much of its history, versions of the official UTMB Seal were used to represent the university. Today, the seal is reserved exclusively for formal applications such as diplomas, certificates, and regental materials. It should never be used for general communications or marketing without explicit permission. 
Old Outlined Logo with DO NOT USE stamped across the graphic

UTMB Old outlined logo

From the 1980s through 2000, block-lettered “UTMB” logos served as the university’s primary mark. These variations emphasized clarity and simplicity but did not yet include the “Health” identity that would come later. 
Old star UTMB logo with DO NOT USE stamped across the graphic

UTMB Old Star logo

In 2001, UTMB introduced a new Texas-themed logo and tagline: “Here for the Health of Texas.” This design reflected the university’s strong connection to the state and its growing mission in public health and medical education. 
Red UTMB Health Logo with DO NOT USE stamped across the graphic

UTMB Health Red Logo

In 2010, UTMB launched the UTMB Health red logo and the tagline “Working together to work wonders.” This identity unified the university’s clinical and academic missions under one visual mark. As UTMB expanded its reach across Texas, this logo became widely recognized as a trusted symbol of care and expertise. This logo should never be used, and material with the logo (including printed collateral and apparel) should be retired.
Graphic of UMTB - The University of Texas Medical Branch in Blue and Orange

New UTMB logo (2025)

Our new UTMB logo reflects a modern, unified brand—one that celebrates our legacy while looking boldly to the future. Designed to align the university and health system under a single, contemporary visual identity, the updated mark reinforces UTMB’s enduring mission: to improve health for the people of Texas and beyond. With clean lines, balanced typography, and a refreshed color palette, the new logo embodies who we are today—innovative, compassionate, and committed to advancing health together.