UTMB Health's brand reflects the importance of the work that we do. It unifies us as an organization, and allows us to stand out in a crowded field. For our customers to understand who we are and how we serve, they must be continually and consistently reminded of our presence.
By helping us to rigorously apply the standards of our identity system, you will ensure that our brand continually reinforces and builds on our reputation. The people of UTMB Health give this institution their all. To make sure our brand works just as hard, take care to follow these brand guidelines everywhere our brand is applied.
Our Evolution: The UTMB Brand over the years
For much of its history, versions of the UTMB Seal were used to represent the university. Today, the seal is reserved exclusively for a handful of formal applications and should never be used without explicit permission.
During the 1980s through 2000, versions of a block-lettered “UTMB” represented the university.
In 2001, a popular new Texas-themed logo and tagline “Here for the Health of Texas” appeared.
This logo should never be used, and material with the logo (including printed collateral and apparel) should be retired.
In 2010, the current logo and “Working Wonders” tagline were introduced.
Visit the Logo webpage to download the logo, and see guidelines and best practices information.