Video

Video is a powerful medium, and with the rise of smartphones, there’s a video camera in almost every pocket or purse.

At UTMB, there are standards and guidelines that apply to video projects, just as there are for web and print. The standards amplify the use of our logo, color palette, and typography, and address several issues specific to video. If you have questions, please contact us.

Professional Woman Wearing UTMB Logo Lab Coat

Videography Guidelines

Production Quality 

High Definition

Whenever possible, capture all footage at 720p or 1080i resolution.

Tripod

When using handheld camcorders (cameras without shoulder mounts) use a tripod as much as possible.

Audio

External microphones should be used to record the highest quality audio possible.

Lighting

Even when utilizing ambient light, be sure that the subject is sufficiently illuminated and can be clearly recognized.

B-Roll

Refrain from using staged or stock photos as b-roll. Using images/video of UTMB experts and professionals is preferred. Our experts should appear friendly, engaging and knowledgeable.

Branding in Video

Video Titles

If you are going to begin your video with a title, make sure the clip contains our logo and that it complies with all branding standards.

Green Screen

Producer’s discretion. However, if the UTMB logo is used, be sure to comply with identity standards. Using recognizable UTMB landmarks or buildings is preferred. 
example of the composition of the lower thirds on a video screenshot - UTMB logo, Name, Credentials

Lower-Thirds

All lower-thirds should have the appropriate UTMB logo, the subject’s name and title. Minion Pro is the preferred font for the subject’s name and Helvetica Neue (condensed bold) is preferred for the title. Be sure that logo use complies with identity standards.

Exception: The UTMB logo should not be used in the lower-third if it is already prominent mise-en-scène. This does not include logos on white coats, ID badges or apparel.
example ending of a video - UTMB Logo on a blue background

End Credits

Always include a call-to-action combined with the UTMB tagline. 

Make sure all fonts and logos comply with identity standards. 

Professional Videography

Professional videography services are available on and off campus for event, clinical, product, or promotional needs. A modest and market-appropriate fee applies for services provided by this area. A massive library of archived videos is also available.  

Learn more about UTMB Videography

Download Files

Employees may download the latest brand assets by logging into the brand downloads portal. Users without access, including external partners, can request materials by visiting our brand support page.

Brand Downloads Portal