Social Media

Social media helps UTMB share knowledge, celebrate our people, and connect with the communities we serve. Review our policies and brand guidelines for departmental and personal accounts, and stay engaged as standards continue to evolve.

woman on her phone at a coffee shop

Social Media Guidelines

  • Account Registration & Management

    All UTMB-affiliated social media accounts must be registered with the Social Media team to ensure proper branding, compliance, and support. This requirement applies to both new and existing departmental, program, and initiative accounts.

    Social Media Guidelines and Resources Website

    UTMB IHOP guidelines on general use of social media

  • Brand Voice on Social Media

    UTMB offers a guide to foster consistency in voice and tone for those we serve, by providing a suggested voice, tone and style in our social media communication.

    Access the Social Media Voice and Tone document

  • Social Media Badges

    UTMB uses a custom social media mark for all university-affiliated accounts on platforms like Facebook, Instagram, X, and YouTube. The badge aligns with our brand, fits both square and circular profile areas, and should be used only as a profile image on official UTMB accounts.

Download Files

Employees may download the latest brand assets by logging into the brand downloads portal. Users without access, including external partners, can request materials by visiting our brand support page.

Brand Downloads Portal

Social Media Support

Have Social Media Questions? Contact us for assistance at social@utmb.edu. 

Social Media Guidelines and Resources Website