Brand Story

Guided by Mission. United in Vision

The first medical students in Texas walked through the doors of the Ashbel Smith Building, affectionately known as Old Red, in 1891, lighting a spark that would grow into generations of healers, innovators, and pioneers.

Lives were changed—not just those of the students in that moment, in that place, but also of the countless patients around the world who would be touched by the education, research, and innovation that were to become hallmarks of The University of Texas Medical Branch (UTMB) and our legacy.

Today, that legacy lives through the people who make UTMB what it is.

It comes to life in the nurse who notices a subtle change in a patient’s condition and shifts the course of care. In the professor who sparks curiosity in a future physician, shaping how they see the world. In the researcher who asks the questions no one else has asked, opening doors to discoveries that save lives.

In the innovator who takes a single idea from the lab to the bedside, transforming possibility into reality. These are the moments that define UTMB—quiet, relentless, extraordinary.

Our people shape how the world sees us. Now, together, we turn the page—and our brand takes a new form.

A New Chapter. Anchored in Legacy

Our refreshed identity carries forward our history while embracing the future ahead.

The shield, anchored in the image of Old Red, honors our beginnings while its modern design speaks to the innovation that drives us forward.

Our color palette, which aligns us with The University of Texas System, connects us to a larger family of excellence across Texas and beyond.

Strength. Trust. Belonging. A symbol of who we are and what we stand for.

Where Purpose Meets Passion.

These words are more than a new tagline—they are our truth. They capture the energy that flows through every room, the curiosity that drives every discovery, the care that touches every life. They speak to the people whose dedication and focus shape every life they touch, leaving a lasting impact that extends far beyond these walls.

This is more than a refresh. It is a promise. Every action matters. Every discovery moves us forward. Every life touched reminds us why we exist.

The new UTMB identity reflects our INSPIRE values—Integrity, Nurture, Synergy, Passion, Initiative, Respect, and Excellence—and the way we live them every day.

It is a symbol of our commitment to patients, students, faculty, and communities near and far. It is bold. It is true. It is distinctly UTMB.

Professional Woman in a lab setting working with lab tools and samples

UTMB today. UTMB tomorrow. Where care meets innovation. Where knowledge transforms lives. Where every person, in every mission, lives the promise of what we stand for.

The University of Texas Medical Branch.
Where Purpose Meets Passion.