Brand Typography

Typography gives form to our communication, reinforces who we are in subtle ways, and gives our brand its own distinctive look. Our corporate font family consists of complementary and related print, system, and web typefaces to accommodate every need. These fonts help others recognize our brand across multiple channels.

Text spelling out typography with old metal type-set

Typography Guidelines

Our Brand Typefaces

Our brand typefaces are Minion Pro and Helvetica Neue. Each font is available in several versions to accommodate a flexible range of design needs.

Helvetica Neue

Helvetica Neue was chosen for its clean, modern look. It, too, is very easy to read and also offers a wide range of styles to serve every design need.

Minion Pro

Minion Pro was chosen for its simplicity and legibility. It has a friendly, accessible appearance that fits the warm nature of our brand. The tall x-height keeps it easy to read at all sizes.

Web & Digital Use

These fonts were selected for their close resemblance to our brand fonts, wide availability and for their screen legibility.

Roboto

The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.

Roboto Condensed

The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.

EB Garamond

The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.

System Fonts for Back-Up

Use these system and backup fonts when the primary typefaces are not available, such as in emails, presentations, or other programs that do not support our brand fonts.

Arial

Use Arial in place of Helvetica Neue.

Georgia

Use Georgia in place of Minion Pro.

Download Files

Employees may download the latest brand assets by logging into the brand downloads portal. Users without access, including external partners, can request materials by visiting our brand support page.

Brand Downloads Portal

Need Brand Support?

The UTMB Brand and Identity team is here to help you apply our brand consistently and effectively across all materials.

Visit our brand support page to submit a request.