Our Logo

Our logo reflects a unified and forward-looking identity that connects every part of our mission—patient care, education, research, and innovation—under one clear symbol.

The refreshed design honors our history while embracing a modern aesthetic that’s clean, confident, and adaptable across digital and print platforms. With its refined typography and balanced composition, the new mark reinforces who we are today: a trusted leader transforming health through discovery, compassion, and innovation.

UTMB Logo on a building wall

Official Logos

Logos are available in full color, all blue, all white, and orange-and-white color combinations. An all-black version is also available for approved, one-color imprint applications. Student groups have separate branding guidelines. Visit our brand support page to submit a requests and questions.

Primary Logos

Depiction of UTMB Logo Graphic on a light background

UTMB

This logo is used for the entire institution as well as the research, innovation, and education pillars.

When referencing these pillars in plain text, the institution’s name should first appear in full as “The University of Texas Medical Branch (UTMB).” After the initial mention, the shortened form “UTMB” may be used in subsequent references. More details in our verbal identity guide.

Depiction of UTMB Health Logo Graphic on a light background

UTMB Health

This logo is used for the clinical care pillar of the institution.

When referencing the clinical pillar in plain text, the institution’s name should first appear in full as “The University of Texas Medical Branch (UTMB Health).” After the initial mention, the shortened form “UTMB Health” may be used in subsequent references. More details in our verbal identity guide.

Secondary Logos (Restricted Use)

Depiction of UTMB Secondary Logo - Landscape

UTMB (Landscape)

For small, landscape-format areas use this logo instead of the primary marks. This ensures the trademark remains clear, readable, and consistent at reduced sizes. This should NOT replace the use of our primary marks on large spaces.
Depiction of the UTMB Secondary Logo - Shield

The Shield

While the shield is a distinctive design element, it should not be used on its own. The full logo is required on all items, products and communication materials. The shield may be used as a secondary graphic element, only when the full logo is present or in close proximity. It should serve to complement, not replace, the official logo.

To preserve brand consistency and integrity:

  • DO NOT use the shield by itself when the university name is not included in the surrounding written content.
  • DO NOT manipulate, distort or alter the shield, including color changes or special effects. Always place on a solid background.

Co-Branding

Depiction of UTMB Logo - Institutional Co-branding

Institutional Co-Branding

This lockup style is for internal co-branding with UTMB departments, divisions, programs, and institutional initiatives. The line typically reserved for the tagline is used to display approved internal names, such as Department of Surgery, Office of Innovation, Neuroscience Research Center, or Primary Care Services. External partner names are not permitted.

Visit our brand support page to submit a request for department and school co-branded.

Partnership Co-Branding

Partnership co-branding is used when UTMB appears alongside an approved partner organization—such as Texas Medical Center or applications like MyChart. This lockup format clearly communicates collaboration while protecting the integrity of each institution’s mark.

Usage Requirements

  • Horizontal Divider
    UTMB’s logo and the partner logo must be separated by a thin vertical line. This divider maintains visual balance and distinguishes each brand.
  • Equal Visual Weight
    Partner logos should appear at a scale that feels visually balanced with the UTMB logo. Neither logo should overpower the other.
  • Official UTMB Logo Only
    Always use the approved, full-color version of the new UTMB logo. Do not substitute alternate marks, icons, or unit-specific versions.

Versions Reserved for Special Use

Circle graphic of The University of Texas Medical Branch - Seal

The UTMB Seal

The seal mark is reserved for the Office of the President, university awards, and commencement materials, unless otherwise approved by the President. It may only appear in all-white or all-black.
Depiction of UTMB Logo - Facilities Sign

Signage

Additional approved versions exist for facility signage and wayfinding. Please work with the Brand team to request these files. Visit our brand support page to submit a request.

Versions for Use Online

Use these approved digital logo formats to ensure the UTMB brand remains recognizable and readable across all online platforms and devices.

Example of UTMB Favicon Usage shown in browser tab

Favicon

Favicons represent the brand in browser tabs, bookmarks, and shortcuts, providing quick visual recognition in digital spaces. Always use the official, approved favicon to ensure consistency and protect brand integrity. The registered trademark symbol should be omitted, and “UTMB” is excluded at this size.
Example of usage of social badge in a round format

Social Media Profile Image

Social media profile pictures serve as the brand’s primary visual identifier across digital platforms and apps. This is one of the few approved instances where the registered trademark symbol may be omitted to maintain clarity and legibility at small sizes.
Example of UTMB App Logo in use on a phone screen

App Icon

App icons provide a simplified representation of the brand across digital devices and platforms. The registered trademark symbol should be omitted, and “UTMB” is excluded at this size.

Logo Usage and Naming Requirements

Compliance with logo and naming standards is critical to preserving trademark integrity, ensuring consistent application, and preventing misuse or dilution of the UTMB brand.

Plain-Text Name Usage

If the trademark logo is not displayed on a piece of collateral, the institution’s name in plain text must include the registered trademark symbol upon first mention. This is commonly seen on items such as t-shirts and promotional giveaways.

For questions, visit our brand support page.

Correct plain-text formats:

  • UTMB®
  • UTMB Health®
  • The University of Texas Medical Branch®
  • The University of Texas Medical Branch (UTMB)®
  • The University of Texas Medical Branch (UTMB Health)®
  • The University of Texas Medical Branch at Galveston®

Clear Space Rules

To protect the legibility, impact, and integrity of the UTMB logo, a minimum amount of clear space must always surround the mark. This clear space ensures the logo is never crowded by text, imagery, graphics, or page edges.

Clear Space Definition:

The required clear space is equal to the height of the letter “B” in the UTMB logo. This measurement—referred to as B-height—creates a consistent buffer zone around all sides of the logo.

How to Apply Clear Space:

  • Maintain at least one B-height of empty space on all sides of the logo.
  • No other design elements, including headlines, body text, photos, shapes, borders, or partner logos, may enter this area.
  • This spacing must be respected in all applications—print, digital, signage, apparel, and promotional items—to ensure optimal visibility and prevent brand dilution.

B-height

Depiction of the space needed around the logo, the height of the letter B in the logo

B-height

Using the B-height as the standard measurement provides a proportional, scalable rule that adapts automatically to any size of the logo.

Logo Colors

Our logo colors are a foundational part of our visual identity. They reinforce brand recognition and ensure consistency across all applications.

The following section outlines approved color background options for the logo and guidance on when and how to use them.

Our logos come in 4 color options:

  • Dual-Color
  • Dual-Color Reverse
  • Single-Color White Logo
  • Single-Color Blue Logo

Logo Do's & Don'ts

Do

  • Use the official, approved logo without modification.
  • Place the logo on a solid, contrasting background color (see recommended background colors page).
  • Maintain clear space around the logo equal to the height of the letter B to keep it free from surrounding graphics, text, or imagery.
  • Submit requests for any needed logo artwork rather than creating your own.
  • Use only UTMB-licensed vendors to print the trademarked logo or institutional name in plain text.

Don't

  • Don’t stretch, distort, recolor, or alter the logo in any way.
  • Don’t place the logo on busy, low-contrast, or patterned backgrounds.
  • Don’t allow other elements to enter the required B-height clear space.
  • Don’t recreate or modify logo files on your own.
  • Don’t use unlicensed or unapproved vendors for printing or production.

Download Files

Employees may download the latest brand assets by logging into the brand downloads portal. Users without access, including external partners, can request materials by visiting our brand support page.

Brand Downloads Portal

Need Brand Support?

The UTMB Brand and Identity team is here to help you apply our brand consistently and effectively across all materials. 

Visit our brand support page to submit a request.