Brand Typography
Typography gives form to our communication, reinforces who we are in subtle ways, and gives our brand its own distinctive look.
The UTMB Health corporate font family consists of complementary and related print, system and web typefaces to accommodate every need. These fonts help others recognize our brand across multiple channels.
Print Design
Our brand typefaces are Minion Pro and Helvetica Neue. Each font is available in several versions to accommodate a flexible range of design needs.
Minion Pro was chosen for its simplicity and legibility. It has a friendly, accessible appearance that fits the warm nature of our brand. The tall x-height keeps it easy to read at all sizes.
Helvetica Neue was chosen for its clean, modern look. It, too, is very easy to read and also offers a wide range of styles to serve every design need.
Communication and Presentation
When the primary typefaces are not available, or in email and presentations.
Use Georgia in place of Minion Pro.
Use Arial in place of Helvetica Neue.
These fonts were selected for their close resemblance to our brand fonts, wide availability and for their screen legibility.
Roboto Condensed
The quick brown fox jumps over the lazy dog.
Roboto
The quick brown fox jumps over the lazy dog.
EB Garamond
The quick brown fox jumps over the lazy dog.