Our Typography

Typography-metal

Typography gives form to our communication, reinforces who we are in subtle ways,  and gives our brand its own distinctive look.

The UTMB Health corporate font family consists of complementary and related print, system and web typefaces to accommodate every need. These fonts help others recognize our brand across multiple channels.

Brand Typography

Print Design

Our brand typefaces are Minion Pro and Helvetica Neue. Each font is available in several versions to accommodate a flexible range of design needs.

MinionPro
 

Minion Pro was chosen for its simplicity and legibility. It has a friendly, accessible appearance that fits the warm nature of our brand. The tall x-height keeps it easy to read at all sizes.

Helvetica

Helvetica Neue was chosen for its clean, modern look. It, too, is very easy to read and also offers a wide range of styles to serve every design need.

Communication and Presentation

When the primary typefaces are not available, or in email and presentations.

Georgia

Use Georgia in place of Minion Pro.

Arial

Use Arial in place of Helvetica Neue.

Web & Digital Typography

Web Fonts 

These fonts were selected for their close resemblance to our brand fonts, wide availability and for their screen legibility. 

Roboto Condensed

The quick brown fox jumps over the lazy dog.

  • CSS Class: .condensed
Roboto

The quick brown fox jumps over the lazy dog.

  • CSS Class: .sans-serif
EB Garamond

The quick brown fox jumps over the lazy dog.

  • CSS Class: .serif