UTMB Health Brand Identity

Better health. Better life. Better world.
That's why we're working together to work wonders.

Everything about our brand is a reflection of our vision. And wherever the public interacts with our brand, they know they've arrived at an extraordinary place. The place where the best and brightest work together to define the future of health science and health care.

The purpose of these brand guidelines is to unify and strengthen the UTMB Health brand. It takes everyone working together to make these guidelines work. 

We Need You

UTMB Health's brand reflects the importance of the work that we do. It unifies us as an organization, and allows us to stand out in a crowded field. For our customers to understand who we are and how we serve, they must be continually and consistently reminded of our presence.

By helping us to rigorously apply the standards of our identity system, you will ensure that our brand continually reinforces and builds on our reputation. The people of UTMB Health give this institution their all. To make sure our brand works just as hard, take care to follow these brand guidelines everywhere our brand is applied.

Multispecialty Care Clinic

Our Evolution: The UTMB Brand over the years


For much of its history, versions of the UTMB Seal were used to represent the university. Today, the seal is reserved exclusively for a handful of formal applications and should never be used without explicit permission.

UTMB Health Old outlined logo

During the 1980s through 2000, versions of a block-lettered “UTMB” represented the university.

UTMB Health OLD Star logo

In 2001, a popular new Texas-themed logo and tagline “Here for the Health of Texas” appeared.

This logo should never be used, and material with the logo (including printed collateral and apparel) should be retired.

UTMB Health Logo 2010

In 2010, the current logo was introduced. We have since dropped the original tagline “Working together to work wonders.”

Visit the Logo webpage to download the logo, and see guidelines and best practices information.